The nonprofit Fallbrook Village Association was created in 1992. The mission statement reads develop a vital business and residential downtown to enhance the historic, small-town atmosphere, halt deterioration, increase cultural involvement, and promote the 'Friendly Village' identity.

Identifying the Arts as the natural focal point of community revitalization, the Association's ongoing projects are witness to both the scope and success of its mission:

The Art Center At Fallbrook anchors the arts district. Housed in the former Rexall Pharmacy built in 1961, the Center has developed into a respected visual arts venue presenting a broad spectrum of community, regional, and national exhibitions.

The Art Campus at Fallbrook is the teaching facility for the arts located two blocks east of the Art Center. What began as a storage depot for the Santa Fe Railroad has developed into an educational venue with ceramics, painting, and glass studios.

The Village Square is the gathering place at the town center. What began as an unkempt lot filled with broken concrete and weeds across from the Art Center now plays host to art shows, a farmer's market, concerts, and the new Fallbrook Veteran's Memorial.

Beech Street Children's Park is a downtown park designed specifically for families and features the first sculpture installation created by a child.

The Pico Promenade is a linear park linking two main streets in the downtown district. Once an unsightly drainage channel, the three-block walkway now features landscaping and benches.

Art in Public Places was begun to support and encourage the addition of art into community sites available for all to enjoy. Murals and sculpture have been installed throughout the community.

The Brandon Gallery has been a fundamental part of the Fallbrook Art Scene since it's founding in 1977. This cooperative gallery, one of the oldest in Southern California, presents work by member artists from throughout the county.